Scores, like in any game, make sense only if you have rules and goals; lead scoring is no different. Contact Level’s lead scoring capabilities are incredibly flexible, empowering marketers to add and subtract points to their contacts based on actions or inaction. But before you get started assigning points, you have to determine what’s most important to you.
The purpose of lead scoring is to track contacts’ engagements, creating a temperature gauge by which to plan future messaging and outreach.
Think of lead scoring as a gamification of your marketing process. The points don’t matter until you create the rules and objectives; you can’t win without a plan!