How to use Meta for B2B Ads

Using Meta for B2B ads can be quite the challenge. Since the platform is designed for direct consumer businesses and does not collect B2B data like LinkedIn, you are forced to use interest, behavior and other demographics. Although there are challenges, you can still overcome these obstacles with a few techniques.

Interest Based Targeting

One of the best ways to overcome this obstacle is through interest based targeting. You can target individuals that are searching for solutions under the same topic as your solution. Such as CRM. If an individual start searching for CRM, your ad will immediately join the bidding queue and start being shown to those individuals. Another good way to go about this is going after competitor keywords. You can use your competitors as interest targets and show personalized advertisements to individuals that are searching for your competitors.

Interest based targeting is the best way to push ads on Meta.

Further Challenges

Some further challenges with Meta advertisement for B2B companies is ad waste, unqualified leads, and uninterested impressions. Because you were targeting based off interest, demographics and behaviors you might show your advertisement to the wrong individuals. The targeting is poor. You will see a lot of of bad leads come in that waste your budget and upset your sales team.

ContantLevel

Contact level allows you to target your individuals with one to one accuracy. Reducing add waste to near zero because your ads will only be shown to your target ICP. It works across several platforms, such as Meta, LinkedIn, Google, and more.

If you would like to try it out, get a demo with our team.